When I tell people that I work for myself from home lots of them say they wouldn’t have the motivation (believe me when you know you won’t get paid unless the clients work is done, you have motivation). Other people assume that I sit around in PJ’s all day watching Jeremy Kyle and not actually working, as great as that sounds I don’t think anybody would pay me for that
Like any work, of course there are days when my motivation is greater than others and I power through my to do list like a machine. Other days I am sat at my desk and at the end of the day I still feel I have achieved very little. To help me on my way I have certain things I do.
This won’t be for everybody but I start each day with a gym session, not only does it keep me fit but it also clears my head and wakes me up before my working day starts, it also gives me a chance to see people (working from home means seeing other people is not always a daily occurrence). I would suggest everybody tries to fit a bit of exercise into their day whether it’s the gym, a run, doing some stretches when you get up or getting out for a walk when you take a break. It really clears your head.
2. Get dressed for work
I don’t sit at my desk in a suit but I don’t work in my pyjamas. I feel that by getting dressed, doing my hair and make-up I get into a work frame of mind. Also I’m not sure how keen my husband would be on returning home each day to me in PJ’s with my crazy bed hair.
3. Try and keep normal working hours
I generally try and keep to normal working hours this ensures that work time and social time are kept separate and obviously most of my clients work normal hours so I need to be available for them.
4. Take a break
I always take a lunch break, something I rarely did as an office based employee. Nowadays lunch might be at 3pm but I still take some time out to eat, read the paper or just chill. I have quickly realised that not taking a break doesn’t add to my productivity or creativity in fact the opposite happens.
5. Don’t over promise
When you’re self-employed work can be feast or famine. Sometimes you are overwhelmed by how busy you are and other times you may panic you’ll never get work again, during these famine times don’t over promise. You may need the work/new client/customer but make sure you only promise what you can deliver as otherwise they won’t be using your services for long.
Even in your busy times try and make time for networking. You may have as much work as you can cope with but there will always come a time where client relationships end and you’ll need to replace that work. If you’ve already built relationships with those in your networking groups there is a chance that you may have already met your next client but, people buy from people and relationships and trust take time to build so it is no good starting networking when you have no work and expecting after your first meeting that you are going to leave with loads of work. It takes time. The other good thing about networking aside from the business benefits is the chance to get out, meet new people and speak to them face to face (working from home means a lot of phone calls and emails)
7. Market yourself
When you’re busy it can be easy to focus solely on your work and forget about your business. Try and set aside some time at least once a week (I do this daily) to market yourself and your business whether this is writing your blog, updating your social media, contacting prospects, creating newsletters, it’s really important to keep engaging with people and letting them know you’re there. You never know where the next bit of work might come from.
8. Go the extra mile
Your client has asked you to do x,y,z and you’ve agreed. Don’t let your work end there, if you come up with an idea or see or hear something that you think could be useful to them, let them know. Your clients probably don’t see you that often but want to know that you do consider them and it’s not a case of out of sight out of mind. Sometimes the client may not like your idea but at least they know you’re always looking for ways to help them, which will make them more confident in using a self-employed homeworker.
9. Get organised
I have a hand written to do list which I put together at the end of every Friday. This means I can relax and enjoy my weekends as I have already planned what I have to do the following week so don’t need to think about it, it also means that come Monday morning I can just crack straight on with work as I have already done my planning. My to do list always ends up getting added to on a daily basis but at least I have a base to start from and can prioritise my workload. By prioritising I can take advantage of one of the biggest benefits of working for myself, I can schedule in a cheeky afternoon off for lunch with friends or head off early for a weekend break.
10. Be patient
Going from a regular income and having a manager advising on what needs to be done, to becoming solely responsible for generating your own clients, setting your own rates and having no set time to start and finish work can be scary. There have been times when I have thought I am not going to make any money at all but it all works out in the end. If you’re new to this way of working the one thing I would say is be patient, use the quite times to market yourself, research businesses you want to work with and to get out and meet people.
If any of you have any suggestions on things you do to make working from home for yourself work for you let me know.
You can find out more about Beck & Call PR visit www.beckandcallpr.co.uk or email firstname.lastname@example.org