PR Tips: 1 People don’t buy your product. They buy your story.

people-buy-stories-not-products-blog-etsy-shop-1024x1024

 

I have been thinking about the most common things that come up when people first speak to me about working with them on a PR campaign.  With that in mind I thought that I would create some short blogs outlining my top PR tips.

When people  get in touch they usually want me to spread the word about their product or service, which is great as that is what I am here to do but quite often  unless the product or service is totally unique it will be hard to get coverage.

All is not lost though, there is always another angle and this is where your story comes into play.  Most people have a story but very often, as it is just part of their life they don’t realise that the story would be of interest to others.

This is why when I first start working with a client I sit down with them and have an in-depth chat not just about their business but their background and how they got to where they are now.

Have a think.  What’s your story?